REEBOK

11 BY BORIS BIDJAN SABERI × REEBOK LTD .

With the ’90s skate universe as a starting point, 11 by Boris Bidjan Saberi × Reebok LTD offers a contemporary reinterpretation of the Instapump Fury that bridges workshop craftsmanship with sports technology. A sharper, more aggressive silhouette; immersion dye baths create a unique patina and an intentionally worn finish—“no two sneakers are the same.” The whole retains “a skateboarding feel” and embraces the “weird” nature of the original silhouette.

Paolo Pellegrin photographs the campaign, and Pep Daudé supports the making-of for the 11 by BBS × Reebok LTD capsule.